V°73 was born from the creative soul of Elisabetta Armellin, a visionary designer who turned her passion for art and fashion into an exciting journey that began in the evocative streets of Venice. Driven by years of experience and a deep connection with her chosen city, Elisabetta founded the brand in 2011 with the aim of creating not just accessories, but real stories to wear. "V" is a tribute to Venice, a place of timeless beauty, and "73" is her year of birth, the beginning of her journey into the world of creativity.